#1 - A little about my week

Hi, and welcome to the third edition of MOPerations Weekly! Last week there was no digest due to the holiday of Shavuot, but I am excited for this one! Wanted to say thank you for all the feedback up until this point, it has been a blast creating these so far. On a personal note, it’s my baby’s 1st birthday today!

In This Week's Newsletter

1. #1 - A little about my week

   1. A Weekly Tip

   2. Spotlight on Tech - MediaSync (sponsored)

   3. Ops Job Posts

   4. Some LinkedIn Posts That Caught My Eye This Week

   5. A/B Testing - on what?

   6. A Mess Up and How to Avoid it

   7. Closing Thoughts

A Weekly Tip

Credit to the amazing Danielle Vigoda for teaching me this one: Currently on HubSpot, there is no Last Form Submission Property, meaning that it is impossible to filter a Workflow or List based on last form fill. So according to out-of-the-box features, there is no way to easily set up one Workflow to send out an automatic email after a form submission (sure, there is a way to do it on each form itself, but that is much harder to manage). And also, if you want to easily add people who filled out a form to a Salesforce Campaign for example, there isn’t really a way to do it based on recency, meaning the if/then logic would always go to the first one.

The trick is to create a Last Form Filled Property, which has the list of the forms you want Leads to fill out. Put it on the Form, and it will overwrite the existing Property if it is there. This means you can use it in a regular logic branch, enabling you to filter truly on the “last form filled”.

Spotlight on Tech - MediaSync (sponsored)

Regaining Visibility and Control in LinkedIn Campaigns

Understanding the impact of your marketing efforts is crucial. Many companies allocate significant portions of their budget to campaigns without clear insights into audience engagement. They are essentially advertising in the dark. It's time to move beyond guesswork and gain actionable data on campaign and company performance.

With MediaSync, marketers can seamlessly integrate LinkedIn advertising with HubSpot, providing a comprehensive view of audience interactions directly within your CRM. This innovative tool empowers you to better understand your customer journeys, make data-driven decisions, optimize campaigns, and maximize ROI with transparency and precision.

Explore how MediaSync can transform your marketing strategy and drive better results.

Start your free trial today!

Ops Job Posts